Established in 1947 by Oscar Hersch, KFMO was the first radio station in St. Francois County. Jim and Virginia Collins managed the station for more than 20 years and left a proud legacy of broadcasting success. During his time at KFMO, Mr. Collins was President of the Missouri Broadcasters Association, served on the Radio and TV advisory board of Stephens College in Columbia, Mo., as well as Board of Directors of Mineral Area Hospital. Former KFMO News Director, Gib Collins is Jim Collins nephew.
KFMO was purchased by M. L. Steinmetz and MKS Broadcasting in 1992 at which time an impressive upgrade of station facilities and equipment began with a new building, new towers, transmitters and generators to ensure uninterrupted service. KFMO continues to follow the Collins legacy, with current MKS Broadcasting V.P./General Manager Larry Joseph as past president of Missouri Broadcasters Association and member of various local community organizations. All members of the KFMO/B 104 staff are encouraged to participate in our communities as much as possible.
B104 is the Parkland’s Rock Station. We play a mix of Classic Rock from the 60s, 70s, 80s and 90s as well as new rock music from the artists of today. We are also the home of the St Louis Cardinals, St Louis Rams and St Louis Blues. Matt Sharp and Greg Alan are the B Team Morning Show 6am to 10am every weekday. Jason Loughary hosts your Mid Day Work Break from 10am to 1pm and Kenny Carrow has the Afternoon Rock Show from 1pm to 7pm. Syndicated Show Nights with Alice Cooper can be heard from 7pm to Midnight every weekend. Our weekend line up on Saturdays includes Matt Sharp from 6am to 10am, Jason Loughary from 10am to Noon and Kenny Carrow from Noon to 7pm. Absolutely 80s with Nina Blackwood airs from 7pm to 10pm. On Sundays Jeff Rustige is on the air from 6am to Noon. Lizette hosts her Indie and Alternative Rock Show Under Control from 6pm to 8pm. From 8pm to 10pm we play Little Steven’s Underground Garage and Jeffery and DJ Bob host Whiplash, the Parkland’s Only Heavy Metal Show from 10pm to Midnight on Sundays.
Since 1992, KFMO and B 104 have been honored in all phases of broadcasting by our peers:
- 7 Broadcast Excellence Awards for Station Sponsored Community Events along with 3 Certificates of Merit.
- 3 Broadcast Excellence Awards for Corporate Award for Community Service along with 1 Certificate of Merit.
- 4 Broadcast Excellence Awards for Newscast and
- 3 Certificates of Merit.
- 5 Broadcast Excellence Awards for Sportscast with 2 Certificates of Merit.
- 8 Certificates of Merit for Station Promotions.